Paper Advertising is NOT dead! At Toisc Limited we work with businesses who want to be more local to their customers. Who want them to be recognised as part of the community. It is time to remember Leaflets, Brochures and Direct Mail!
Before the internet, there was only paper to let people know you existed other than word of mouth and personal visits. That really escalated in the ’80s and ’90s where you would receive a whole book through the door made up of advertising leaflets and brochures.
Today we are lucky if we get 4 or 5 in a week and of those maybe 1 is from someone local.
We offer this service because it is effective for local businesses. We only apply new marketing strategies to paper-based advertising.
When you are visiting a customer, or a client walks in to talk to you there is at that moment the opportunity to be the only business that offers your products and services to them. They have the paper in their hands, can read a number and address and best of all can pass it to someone else.
Even Direct Mail to targeted clients will greatly increase your introductions to them at a later stage if they know who you are.
Talk to us to find out if we can help you with a local campaign to market your business in a way your competition has forgotten and make your mark on your customers.