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Marketing Terms and Definitions

As you would expect, there are lots of Marketing Terms and Definitions. What started out as a short descriptive post FOR beginners, resulted in a very large term and definition Glossary. Each explaining in detail what a particular term is defined as within the Marketing Industry.

Marketing, advertising, Terms, Definitions, Dictionary, Toisc Limited

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

B

C

D

A/B Testing
Advertising
Adwords
Affiliate Marketing
Alexa Internet
Anchor Text
Backlink
Banner Advertising
BlogBounce Rate
Brand Lover Marketing
Call-to-Action Marketing (CTA)
Campaign
Click-Through Rate (CTR)
ClickBait
CloakingColour Psychology
Community Marketing
Consultancy
Content Marketing
Conversion
Conversion Rate Optimisation (CRO)
Cost-Per-Acquisition (CPA)
Cost-Per-Click (CPC)
Cost-Per Thousand (CPM)
Digital Marketing
Direct Marketing
Display Advertising
DMOZ
Domain Authority (DA)

E

F

G

H

eCommerce
eMail Direct Marketing
Fold
Freebie Marketing
Geo-Targeting
Google Analytics (GA)
Google Keyword Planner
Growth Hacking Strategy
Guerrilla Marketing
Heatmap

Hit

I

J

K

L

Impressions
Inbound Marketing
Influencer Marketing
Keyword
Keyword Stuffing
Keyword Research
Landing Page
Lead-Based Websites
Link Bait
Link Building
Link Farm
Link Juice
Link Farm
Local Search
Long Tail Keywords

M

N

O

P

Marketing
Metric
Mobile Marketing
Negative Keywords
Newsletter Marketing
Niche
Niche Marketing
Online Marketing
Organic Traffic
Page Rank
Paid Traffic
Partial/Exact Match Anchor Text
Partial/Exact Match Domain
Pay-Per-Click (PPC)
Podcast Marketing
Private Blog Network (PBN)
Promotional Marketing

Q

R

S

T

Rank and Rent
Really Simple Syndication (RSS)
Reciprocal Link
Relationship Marketing
Re-Targeting
Responsive Website
Return on Investment (ROI)
Reverse Marketing
Sales Funnel
Scarcity Marketing
Search Engine Advertising (SEA)
Search Engine Marketing (SEM)
Search Engine Optimisation (SEO)
Search Engine Referral
Search Engine Results Page (SERP)
Search Marketing
Sharing
Split Testing
Social Media Marketing
Social Media Optimisation (SMO)
Social Networking
Subscriber
Testimonial Marketing

U

V

W

XYZ

Unique Visitor
User-Generated Content
Viral Marketing
Voice Over Internet Protocol (VOIP)
Web 2.0
Webinar Marketing
White/Grey/Black Hat SEO

There are plenty of terms out in the advertising and marketing world, so if there is one that is missing or you think needs an update, get in touch to let us know so we can keep this active.

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We work with businesses from the Highlands and Islands, Aberdeenshire, Argyll & Bute, Ayrshire, Edinburgh, Na h-Eileanan Siar (Western Isles), Glasgow, Lanarkshire, Perth & Kinross, Renfrewshire, Scottish Borders, Stirling, Scotland, as well as North England, Lake District and Northumberland.

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